What we’ve shipped
A running, hand-curated log of what is changing in the practice — new services, new writing, new tools. Newest first. Updated by hand, on purpose.
- New page
/industries — three new vertical landings (manufacturing, retail, education)
Expands the industry surface from 5 to 8. Each new landing follows the full template — vertical-specific signals, four use-case patterns, regulatory note (ITAR / customer compliance for manufacturing, PCI + AI-disclosure for retail, safeguarding / Ofsted / DPA for education), four Microsoft AI stack tiles framed for the vertical, curated related posts and FAQ. Auto-registered into the sitemap and the industries index via the registry.
- New page
/research/smb-ai-adoption-2026 — flagship research report v1.0
The SMB AI Adoption Pattern Report 2026. Eight findings + a nine-pattern catalogue + recommendations by adoption stage (Starting / Deploying / Scaling), anchored against Microsoft Work Trend, BCG, McKinsey, EU AI Act and ENISA secondary research. Methodology block is explicit about scope and limits — not a primary survey, not vendor-funded, not gated. Report + ItemList JSON-LD, named-author Person schema, contribution path for v2.0.
- Tool
/dev/topic-coverage — commissioning heatmap (internal, noindex)
Cross-tabs the 17-post registry against topics, industries and buyer stage (Aware / Evaluate / Decide / Implement). Rose cells = commissioning gaps, gold = thin (1), emerald = healthy (2), indigo = saturated (3+). Surfaces which topic×industry and topic×stage cells to fill next.
- Tool
/dev/internal-link-audit — missed internal-link scanner (internal, noindex)
Reads the source of every blog post and flags keyword mentions that should backlink to a canonical surface but don’t — governance pack, EU AI Act response, /proof, /who-we-help, /compare, /lead-magnets, /assessment, /ai-roi-calculator, /case-studies. Groups results by rule and by post so the highest-leverage gap gets fixed first. Sister tool to /dev/content-graph.
- New page
/lead-magnets — single hub for every free resource
New buyer-facing index of the 7 free assets the practice publishes — readiness assessment, ROI methodology, 9-doc governance pack, 6-doc EU AI Act response, Copilot Champion JD, Champion 90-day onboarding checklist, and the fit-guide. Each card honestly labels its format (Interactive / Template / Reference framework / In-post checklist), audience and what’s actually inside. ItemList JSON-LD and footer linked.
- New page
“More in this topic” widget on every blog post in a curated path
Posts that belong to a curated reading order (Microsoft Copilot, AI Tools, AI governance, Power Automate) now render a gold-bordered topic-path widget at the bottom: the full numbered sequence with the current post marked “You are here”, plus prev/next step cards. Posts outside a curated path keep the existing same-topic grid.
- New page
/topics deepening — curated reading order on the 4 multi-post archives
Microsoft Copilot (5 posts), AI Tools (3), Power Automate (2) and AI governance (2) now render in a recommended reading order rather than newest-first. Each starts with a gold “Start here” highlight card and a one-line rationale, then numbered next-reads. Index cards show a “Curated reading order” badge.
- New page
/proof — one-page credibility surface
Aggregate stat tiles from all 7 case studies, the five-pillar governance posture we ship by default, and verbatim language a PI carrier / clinic compliance lead / EU SMB counsel / board audit committee have already accepted. The buyer-side artefact set we hand counsel.
- Writing
17th post: The Copilot Champion 90-day onboarding checklist
Sequel to the JD template. Week-by-week plan for the newly-hired Champion: listen + baseline, ship one measurable win in two departments, scale the pattern that worked, run the first quarterly review. What good and bad look like at day 90.
- New page
3 new comparison posts — /compare hub doubles in depth
Copilot vs Gemini for Workspace (suite-switch math + grounding gap), Power Automate vs self-hosted n8n (ops-cost trade + hybrid pattern), Azure OpenAI vs AWS Bedrock (4 differentiators that actually matter for an SMB build). All 3 wired into the /compare hub.
- New page
2 new commercial-vertical case studies
Anonymised composite case studies for a UK boutique law firm (−70% first-pass discovery review hours) and a US specialty clinic group (−65% front-desk intake time inside the BAA boundary). Wired into the matching industry pages.
- Writing
13th post: What the EU AI Act means for SMBs in 2026
Risk tiers, GPAI obligations that already bit August 2025, what kicks in 2 August 2026, Article 4 literacy, and the six-document SMB response that covers the practical compliance load.
- New page
Case studies promoted to per-slug pages
Each of the five social-impact AI case studies now has its own crawlable URL with Article JSON-LD, an OG card and "apply this pattern" links into the relevant service. Fragment anchors still resolve on the hub.
- New page
/glossary — 30 AI terms defined for SMBs
A category-grouped glossary with DefinedTermSet JSON-LD and anchored fragment URLs per term. Each term that maps to a service we offer links straight to it.
- Writing
11th post: the Copilot Champion job description
A 2,000-word copy-paste JD template plus the 90-day plan, comp ranges and interview structure for SMBs hiring an internal AI adoption lead.
- Practice
13 service pages got branded OG cards
Every service, tool and hub now generates a pre-rendered branded social card via a shared helper. Share previews finally match the brand.
- New page
/pricing — five engagement tiers with indicative ranges
Free 30-min assessment, fixed-scope activations from USD 15K, fractional from USD 8K/month. OfferCatalog JSON-LD with priceSpecification for rich-result eligibility.
- Practice
Sitemap collapsed: one canonical URL per page
Dropped the ?lang= hreflang variants — the i18n layer swaps strings client-side, so emitting language alternates was misleading crawlers. Sitemap is now 1× per page, not 12×.
- New page
/about/gopal-panigrahy — author identity page
E-E-A-T author surface with Person + ProfilePage JSON-LD, posts-by-author feed, and the link target now used by every BlogPosting author URL.
- New page
/compare — Star AI vs. the alternatives
Honest comparison page covering the three options SMBs evaluate: big consultancies, in-house hires, and AI-only freelancers. Where we fit, where we do not.
- Tool
/ai-roi-calculator — interactive payback model
Plug in seat count, hours saved and burdened cost; get a payback period and an indicative dollar return. Saves a state-encoded URL you can share.
- New page
Industry landing pages: 5 verticals
Programmatic pages for the verticals we have shipped in — Service interface = Service + audience + relevant Microsoft tools. Each one a dedicated indexable URL.
- Practice
Blog rebuilt as typed React components
Posts are now component modules registered in a manifest, not MDX. Prose primitives keep typography consistent and the registry powers the topics archive + author feeds.
Want to be the next entry?
Most of what ships here comes out of real client engagements. Start with the 30-minute readiness assessment — if a useful pattern shows up, it usually ends up on this page.